Direct Mail Marketing

Direct Mail Marketing Works

Businesses use direct mail advertising because it works.  Include direct mail marketing as part of your media plan for advertising sales, email promotions and other marketing strategies.

Planning a direct mail advertising campaign may sound easy but can be a very costly when you get it wrong.  If the mailing envelope fails to create curiosity and interest, we both know where your mailing will end up...in the bin!

By working together on your projects, we review several tested marketing ideas to formulate an intelligent, planned approach.  It is a proven process to help you achieve successful mailings.

• Envelopes get opened
• Sales information and messages get read
• Customers enquire and buy
• Expectations and results are achieved

We have planned and prepared countless, successful direct mail campaigns for my company and clients over  years.  With collaborative planning and our creative writing ideas, marketing strategies and copywriting skills, it can work for you.
 

Choose the most effective form of brand marketing

Product marketing has many forms.  For a well-rounded media plan, we recommend the integration of several direct mail advertising options for maximum exposure and effectiveness.  Popular options include...

• Coupons - Print ads to get instant reader response (Shopper Dockets)
• Door-to-Door Leaflet Drops – Low cost consumer marketing, targeted purely by area
• Email Marketing - More popular than telemarketing at a fraction of the cost
• Faxes - Not commonly used anymore...better chance of getting sales message read
• Telemarketing – Cold calling is the second most common form of direct mail marketing
• Unaddressed Mail – Low cost strategy ideal for small business marketing

We develop marketing objectives for your business using these and other options individually or as part of an total solution campaign.
 

Attracting new customers with Direct Mail Marketing

If internet advertising is a smart way of selling your products and services both locally and globally, why is direct mail advertising still popular?

Consider the research from Australia Post sources...

For promotional information, recipients at home and work said printed direct mail would be more likely to influence them to buy something than e-mail, phone or SMS.”
Comparisons of the Effectiveness of Marketing Communication - Channels, Peter Danaher / John Rossiler

Audiences engage with direct mail. Direct mail allows your audience to choose the time they are most receptive to reading your message. That means they’re far more likely to engage with it. Research conducted by Roy Morgan found that 8 out of 10 (80%) addressed mail items are read and/or filed for future reference.”
Roy Morgan Single Source

The research speaks for itself.  The evidence supports the effectiveness of direct mail using the postal service to reach new prospects and customers.  Our direct mail copywriting results in high response rates for clients.  It may not be as challenging as SEO copywriting for websites but direct mail marketing does require creative writing ideas, compelling words and proven strategies to get positive results.