Email Marketing

Avoid the single biggest e marketing mistake

You want your sales email campaign copywriting to create interest.  First, you need an attention grabbing subject line.  The writing must be powerful and compelling for the reader to follow your call to action.  The real key to success with advertising online is summed up with two simple yet very important words ... Short - Sharp.

These two words refer to the copywriting style and writing quality of your message and call to action.  This simple advice increases the conversion rate of prospects to customers.  That's because an email subject line and message are like a billboard.  They must read fast and the message absorbed and understood quickly.
 

You have their attention – Now what?

People read your sales email subject line and decide to open it.  Now the real work begins.  Within a second or two, interest must be captivated and maintained using eye catching copywriting.  To encourage and convince people to act on your call to action, our copywriters use creative writing ideas and marketing strategies developed after years of research and application.  In a small window of time, we fulfil a prospect’s emotional wants and needs.

Internet advertising using e marketing delivers your message for a specific purpose...

Top of Mind
Reinforce existing relationships and keeps your brand top of mind

Call to Action
Convert prospects to customers convincing them to buy now

Announcements
Introduce a mix of new products, services and improvements that benefit customers

Special Promotions
Announce loyalty programs, encouraging new and repeat business

We apply these concepts to get you on the road to successful marketing.  There are many email methods available to boost sales.  Discover how our marketing strategies and ideas would make your email marketing campaigns a success.
 

Less is more

Emails should not exceed a total download size of 100KB with text and images.  Smaller is better...to a point.  Cut too many corners and text readability and image quality suffer.  Your message loses impact and the reader as well.  It is important to minimise the size of emails.  Recipients appreciate your thoughtfulness.  More importantly, they read your business advertising with interest.

Not sure how to write the copy?  Cannot create a reasonable size email and retain image quality?  With copywriting, graphic design and IT backgrounds, we craft your emails to accomplish both.