Email Marketing

Avoid one of the single biggest e marketing mistakes

You want your sales email campaign copywriting to get noticed and read.  Converting people to customers requires an attention grabbing subject line to achieve the desired results.  The key to success with advertising online is summed up with two simple yet important words ... Short - Sharp.

These words refer to the copywriting style and best copy for both your message and call to action.  Following this approach increases the conversion rate of prospects to customers.  That's because an email message line is like a billboard.  It must read fast and the message absorbed and understood quickly.
 

We got the reader’s attention – Now what?

Eye catching copywriting is only the first step to capture reader interest.  People read your message line and decide to open the sales email.  Now the real work begins.  Within a second or two, interest must be captivated and maintained.  To encourage and convince people to take the desired action, we as copywriters must use creative writing ideas and marketing strategies.  In a small window of time, we fulfil a prospect’s emotional want or immediate need to accomplish the purpose of the email.

Internet advertising using e marketing is designed to deliver your message with a specific purpose in mind.  Here are some ideas that may be of interest...

Top of Mind
Advertising that reinforces existing relationships and keeps your brand top of mind

Call to Action
Emails that convert prospects to customers and convince customers to purchase now

Announcements
Introduce a mix of new products, services and improvements that benefit customers

Special Promotions
Announce loyalty programs, encouraging new and repeat business

Piggyback
Share time and space by joint advertising with non-competing companies to their customers

We use these ideas to get clients started on the road to successful marketing.  There are many methods available to boost sales with this effective digital marketing tool.  Discover how our marketing ideas easily make your next email marketing campaign a success.
 

With e marketing, size matters

Emails should not exceed a file size of 100KB...the total of the text and images.  Smaller is better...to a point.  Cut too many corners and text readability and image quality suffer.  Your message loses impact and the reader as well.  It is important to minimise the size of emails.  Recipients appreciate your thoughtfulness and awareness of their download limitations.  More importantly, they read your business advertising with interest – not frustration after a long download wait.

Not sure how to write the copy?  Cannot keep the email to a reasonable size while retaining quality?  With extensive copywriter, graphic designer and IT backgrounds, we craft your emails to accomplish both.