Frequently Asked Questions - FAQs Copywriting

Simply stated, copywriting is the use of words to promote a person, business, opinion or idea.  A copywriter crafts words for...

• Sales Letters and Business Writing
• Direct Mail Marketing Campaigns
• Website Copy
• Email Marketing Campaigns
• Print Advertisements
• Advertising Online
• Press Releases
• Catalogues
• Billboards
• Posters

...and other types of marketing projects.

The purpose of marketing strategies and copywriting is primarily to persuade or entice a reader to act.  The call to action may be buying a product, using a service, or responding to a website promotion.  Sometimes copywriting may be intended to change a reader’s mind.  The possibilities are limitless.

Our copywriting styles are very flexible because of a diverse background in business management, communication and sales.  As an example, read two dramatically different writing samples on the Copywriting Samples and Business Writing pages.

We write clear, credible and persuasive copy about a wide range of products and services.  It may be a simple sales cover letter or a training manual with highly technical information that must be written in plain English.

Clients use our copywriting services for business writing because of our exposure to many types of industries.  Please read about our Lead SEO Copywriter's work history that shaped both his writing style and honed his writing skills.

The following is a partial list of routine copywriting assignments...

• Direct Mail Marketing Materials
• Email Marketing
• Sales Print Advertisements
• Search Engine Optimisation of Web Pages
• Billboards and Signs
• Business Documents
• Business Letters
• Catalogues
• Sales Letters
• Sales Manuals and Scripts
• Technical Manuals
• Training Manuals
• Website Video Presentation Scripts

Researching, adapting and adjusting to your industry and particular business would be a welcomed opportunity.  If you have a specialised assignment, we always enjoy a worthwhile challenge.  Tell us about a current project and get our writing skills working for you.

We objectively read copywriting you have written.  It might be print advertisements, new or upgraded website copy or promotional marketing for either an upcoming email campaign or direct mail advertising campaign.  You may have already completed the document or it could be a rough draft that you or someone else has written.  We make suggested copywriting changes to deliver your message with impact in your preferred style.

There are benefits to editing your existing copywriting...

• Fast tracks a project to meet a critical deadline
• Project costs are reduced
• A second opinion of your work assures your message is expressed effectively

Proofreading and copy editing services are offered to you at a lower cost than normal copywriting and SEO copywriting rates.  This is a welcome financial relief for DIY clients on a tight budget.

Our copywriting services are offered to clients nationally.  At times, a meeting may fast track your copywriting project especially for time critical deadlines.

While personal meetings are an option, project completion normally requires only the facts and guidance provided by email, telephone communications and the details from the Copywriting Project Planner or Creative Writing Brief you complete prior to the assignment.  We can also connect using Skype™ for group meetings and discussions.

Satisfied clients are the rewarding part of being in the copywriting business, developing marketing strategies and preparing copywriting for their various projects.  Visit the Home, Graphic Design and Layout, Copywriting Samples and Contact Us pages to read comments from clients who share their experiences about working with us and the outcome of each copywriting assignment.

Some clients have limited advertising and media budgets, especially those with small business marketing requirements.  Much like their medium to large business competitors, these entrepreneurs realise the value of developing marketing strategies to boost sales and grow their business.  To stay within their marketing budget, they need a firm price.

Every copywriting project is carefully analysed to assure that the end result satisfies your marketing objectives.  When you complete a Copywriting Project Planner, we learn the core purpose and direction of your project.  From the details provided, we prepare a fixed-price quotation for you.  It includes supportive information to help you reach an informed decision about using our copywriting services.

Copywriting is the creative and challenging aspect of any sales and marketing project.  It delivers your message in the spirit intended, capturing interest and achieving the desired outcome.

To fast track the copywriting process and make project preparation enjoyable for you, complete an online Copywriting Project Planner.  You receive a fixed-price quotation from the details provided.  When you are ready to schedule your copywriting project, you complete a Creative Copywriting Brief to provide specific information about the assignment.  This powerful and comprehensive tool stimulates creative thought.  It gives us a global view of your project, business, products and services.

From experience, this easy yet effective approach is ideal...especially for large marketing promotions.  Get those creative writing ideas flowing.  Complete a Copywriting Project Planner and put us to work on your next copywriting project.

The fixed-price quotation you receive after completing our Copywriting Project Planner includes detailed and supportive facts to help you reach an informed decision about using our copywriting services.  As your project progresses, you receive the following draft copies for your review and approval...

First Draft
Review and add changes

Second Draft
Review and add changes as desired

Third Draft
Review and add changes if required

Final Version
Add minor changes – Completed document emailed to you

Proofreading and Copy Editing Service
If you need a quote to edit existing copy you have written or your work-in-progress, we offer proofreading and copy editing services.  We rewrite new and existing web copy, print advertisements and other marketing campaign materials.  When the work is completed, you receive the final version ready for printing or upload to your website.

Whenever you need assistance with your copywriting and marketing strategies, we are ready to support you.  For us, every assignment is an interesting challenge regardless of the project size.

We are always happy to send you a fixed-price quotation if we can be of help to you.

Much like your business, our workloads vary depending on the time of year and variable client demands.  Normally, copywriting assignments and marketing campaigns start within 2 - 3 days.  Some start sooner depending on our assignment schedule.

Express Service may be an option for time critical deadlines if it does not affect commitments to other clients.  Contact us if your copywriting project is urgent.

Get your large or small business marketing project off to a great start.  In preparation, ask yourself these questions...

• How would you describe the product or service being promoted?
• What are the benefits of your product or service?
• Can you describe the characteristics of the customers you want to attract?
• What are their primary wants and needs?
• What key message must be communicated to prospective customers?
• What obstacles exist for your product or service that may impact sales?

Your answers to these and other questions guide the copywriting and overall marketing strategy.  It helps deliver your targeted message effectively and with impact.

When working with you on a copywriting assignment, we have a shared responsibility to complete your project by the deadline.  We work quickly because copywriting is our profession.  However, speed does not compromise the quality, integrity, value and outcome of a copywriting project or marketing campaign.  When you receive the final version from us, it is perfect.  You can depend on it.

Generally, an assignment such as sales cover letter is completed quickly.  Larger projects like web advertising or website SEO copy require more commitment.  The time needed to finish a project depends on how quickly you...

• Complete and return the Creative Writing Brief
• Provide additional details needed for the assignment to commence
• Review and approve the draft copies

It is our job to keep the copywriting assignment on track to deliver your project on time.

You are encouraged to be proactive during the copywriting process if that is your preference.  You provide the facts, we write the message.  Your valuable input keeps the message on target.

Sometimes a suggestion may steer us off course of our marketing objectives.  To protect the integrity of the project, we discuss our marketing strategies to adapt and adjust.  We are mindful of your project authority and the final decision always remains with you.

Yes!  We feature a One-Stop Total Solution that combines the creative elements of graphic design, layout and copywriting for your marketing projects.

Not every copywriter has the ability to create copy, graphic concepts, designs and layout.  Our Lead SEO Copywriter is skilled in all these areas.  Why is this important to you and the outcome of your print advertisements or website marketing project?

As a copywriter and graphic designer, he writes with a design in mind.  It may be your existing marketing promotions or advertising online.  Knowing the mechanics of graphic design and layout is the key to...

• Project continuity and cohesion
• Faster turnaround time
• Minimal draft revisions

He has created a considerable amount of graphic artwork in CorelDraw™, a vector based drawing program, since its inception in 1989.  Working in copywriting and graphic design gives him the ability to ‘see’ the project and create copy within it ... not outside of it.

Discover the advantages of using our graphic design and layout One-Stop Total Solution for your next project.