Frequently Asked Questions - FAQs Copywriting

Simply stated, copywriting is the use of words to promote a person, business, opinion or idea.  Our copywriters create the wording for many different types of projects.

• Advertising Online
• Catalogues
• Direct Mail Marketing Campaigns
• Email Marketing Campaigns
• Google Adwords Campaigns
• Website Copy
• Press Releases
• Print Advertisements
• Sales Letters and Business Writing

...and many other types of marketing and advertising assignments for your business.

Marketing strategies use copywriting as a method to persuade a customer or prospect to act. The call to action could be to buy your product, to use your service or respond to your website promotion.  Sometimes copywriting may be intended to change the reader’s mind.

Regardless of the project, quality copywriting makes the difference needed for a successful outcome.

Our copywriting styles are flexible because of our multi-level background in business management, communication and sales.  As an example, read the different writing samples on the Copywriting Samples page.

We write clear, credible and persuasive copy about a wide range of products and services.  It may be a simple sales cover letter or a training manual with highly technical information that must be written in plain English.

Clients use our copywriting services for business writing because of our exposure to many types of industries.  Please read about our Lead SEO Copywriter's work history that shaped both his writing style and honed his writing skills.

The following is a partial list of routine copywriting assignments...

• Business Letters and Documents
• Catalogues
• Direct Mail Marketing Materials
• Email Marketing
• Sales Letters, Manuals and Scripts
• Sales Print Advertisements
• Search Engine Optimisation of Web Pages
• Technical and Training Manuals
• Website Video Presentation Scripts

We research, adapt and adjust to your industry and particular business.  If you have a specialised assignment, we always enjoy a worthwhile challenge.  Tell us about a current copywriting project and get our writing skills working for you.

We objectively read copywriting you have written.  It might be print advertisements, new or upgraded website copy or promotional marketing for either an upcoming email campaign or direct mail advertising campaign.  You may have already completed the document or it could be a rough draft that you or someone else has written.  We make suggested copywriting changes to deliver your message with impact in your preferred style.

There are benefits to editing your existing copywriting...

• Fast tracks a project to meet a critical deadline
• Project costs are reduced
• A second opinion of your work assures your message is expressed effectively

Proofreading and copy editing services are offered to you at a lower cost than normal copywriting and SEO copywriting rates.  This is a welcome financial relief for DIY clients on a tight budget.

Our copywriting services are offered to clients nationally.  At times, a meeting may fast track your copywriting project especially for time critical deadlines.

While personal meetings are an option, project completion normally requires only the facts and guidance provided by email, telephone communications and the details from the Copywriting Project Planner and Creative Writing Brief you prepare prior to the assignment.  We can also connect using Skype™ for group meetings and discussions.

Satisfied clients are the rewarding part of being in the copywriting business, developing marketing strategies and preparing copywriting for various projects.  Visit Home, Graphic Design and Layout, Copywriting Samples and Contact Us pages to read supportive comments from clients about working with us and the outcome of their copywriting projects.

Some clients have limited advertising and media budgets, especially those operating a small business with growth marketing requirements.  Much like their medium to large business competitors, these entrepreneurs realise the value of developing marketing strategies to boost sales and profitability.  To stay within a planned marketing and media budget, businesses need a fixed price quotation.

Every copywriting project is carefully analysed to assure the end result satisfies your marketing objectives.  When you complete our Copywriting Project Planner, we learn the purpose and direction of your project and we prepare a fixed price quotation.  It includes supportive information that helps you decide about using our copywriting services.

Copywriting is the exciting and challenging foundation of every sales and marketing project.  The writing delivers your message in the spirit intended, capturing interest and achieving your desired outcome.

To begin the copywriting process and make it enjoyable for you, complete our Copywriting Project Planner to receive a fixed-price quotation.  When you schedule your copywriting project, complete our Creative Copywriting Brief that provides specific information about the assignment.  This comprehensive tool stimulates creative thought.  It gives us a global view of your business, products, services and project purpose.

From our experience, this easy yet effective approach is ideal for any size marketing promotion.  Complete a Copywriting Project Planner and receive a fixed price quotation for a marketing project you have in mind.

When you send us a completed Copywriting Project Planner, you receive a fixed price quotation packed with detailed and supportive facts about the scope of works and our copywriting services.

As a scheduled project progresses, you receive draft copies for your review and approval.

First Draft
Review and add your changes

Second Draft
Review and add more changes

Third Draft
Review and make additional changes if required

Final Version
Add any final changes – The final document is emailed to you

Whenever you need assistance with your copywriting and marketing strategies, we are ready to support you.  For us, any assignment is an interesting challenge regardless of the project size.

We welcome an opportunity to prepare a fixed price quotation for you with details about the scope of works and our copywriting services.

Our workload varies depending on the time of year, scheduling and client requests.  Normally, copywriting assignments and marketing campaigns start within 2 - 3 days.  Some start sooner depending on our assignment schedule.

Express Service may be an option for time critical deadlines if it does not affect prior client commitments.  Contact us if your copywriting project is urgent.

Launch your large or small business marketing project with plenty of positive momentum.  To prepare, ask yourself these questions...

• How would I best describe the product or service being promoted?
• What are the benefits of my product or service?
• How would I describe the characteristics of the customers I want to attract?
• Do I know their primary wants and needs?
• What key message should I communicate to my prospective customer?
• What obstacles exist for my product or service that may negatively impact sales?

Your answers to these and other questions guide the copywriting and overall marketing strategy, delivering your targeted message effectively to get positive results.

When working with you on a copywriting assignment, we want to complete the project by your deadline.  We work quickly because copywriting is our profession.  However, speed does not compromise the quality, integrity, value and outcome of a copywriting project or marketing campaign.  When you receive the final copywriting version from us, it is perfect.  Depend on it.

Generally, assignments such as sales cover letters are completed quickly.  Larger projects like web advertising or website SEO copy require more research and commitment.  The time needed to finish a project depends on how quickly you...

• Complete and return a Creative Writing Brief
• Provide additional details needed for the assignment to commence
• Review and approve the draft copies

It is our job to keep the copywriting assignment on track to deliver your project on time.

We encourage you to be proactive during the copywriting process if that is your preference.  You provide the facts, we write the messages.  Your valuable input keeps the primary message on target.

Sometimes a suggestion may steer us off course of our marketing objectives.  To protect the integrity of the project, we discuss our marketing strategies with you to help us adjust and adapt.  We are mindful of your project authority and the final decision always remains with you.

Yes!  We feature a One-Stop Total Solution combining the creative elements of graphic design and layout with copywriting for your marketing projects.

Not every copywriter has the ability to create copy, graphic concepts, designs and layout.  Our Lead SEO copywriter is skilled in these areas.  Why is this important to you and the outcome of your print advertisements and website marketing projects?

As a copywriter and graphic designer, he writes with a design in mind for marketing promotions such as print media and advertising online.  Knowing the mechanics of graphic design and layout is the key to...

• Project continuity and cohesion
• Faster turnaround time
• Minimal draft revisions

He has created a considerable amount of graphic artwork in CorelDraw™, a vector based drawing program first released in 1989.  Copywriting and graphic design talents give him the ability to ‘see’ the project and create copy within it ... not outside of it.

Consider the advantages of using our graphic design and layout One-Stop Total Solution for your next project.