FAQs Search Engine Optimisation (SEO)

Wikipedia™ defines search engine optimisation or SEO as,  “...the process of improving the volume or quality of traffic to a website from search engines.”  The process spawned an industry devoted to the quest of assisting businesses to achieve top search engine ranking for their keywords and phrases.  SEO copywriting is a primary component of the process.

In the definition, the word 'improving' implies SEO copywriting written and styled to maximise the chances of your website being displayed on the first page of search engine results.  An SEO copywriter influences results using appropriately defined keywords in a word layout conducive to search engine crawls and subsequent indexing.

Keywords and phrases convey the subject and relevance of a website page.  Search engines such as Google™ look for the best match to search words entered in a website browser like Internet Explorer.™  Web pages are listed in the displayed results based on the relevance of your keywords to search words.  You might say keywords are the ‘key’ to finding your products and services.

There are 4 essential components required to secure top ranking in search results...

Website Structure
Website source code and structure must comply with search engine optimisation standards

Relevance
SEO copywriting must be deployed using keywords, density and specific layout techniques

Importance
External links complementary to your products and services must be secured

Popularity
The volume of website traffic must continually increase

The web pages in this FAQs SEO Copywriting section are intended as a primer for search engine marketing.  It is a relatively complex topic that continually evolves as technology changes.  With an IT background that began in 1978, our Lead SEO Copywriter is actively involved in computer technology on many levels.  SEO copywriting and developing search engine strategies is crucial to secure and retain a top search engine ranking position.  As an SEO copywriter, he invests considerable time researching new web SEO developments.  The research is mandatory to write website copy for clients to attract the interest of website visitors and that courts the search engines.

Request our SEO Copywriting services and gain a competitive advantage in the web marketplace.  To learn more on the topic of search engine marketing, Contact Us for an informative discussion.

There are many search engines online today.  Google™ is the most commonly used.  It receives several hundred million queries each day.  Imagine if just a fraction of that traffic visited your website.

To capture your share of searches and the chance of increased sales and profits for your business, you need to get your website found by search engines.  As SEO specialists and copywriters, our writing skills and search engine optimisation service help you achieve top ranking results for your industry keywords and phrases.

Most search engines eventually find your website, crawl the web pages and index them.  To speed up the process, you may submit your URL (www.mycompany.com.au) to the big three: Google, Yahoo and Bing.

To submit your website URL to each search engine, click on each of the following...

• Google
• Yahoo
• Bing

Search engines use algorithms or mathematical equations to determine your total search engine ranking based on individual page rank. The search engines assign a numerical weighting to each element of your web pages.  The weighting is generally determined by...

Relevance
The relevance of search words entered into a browser such as Google™ with your website keywords, phrases and web copy.

Importance
The number of external links to your web pages from related and complementary websites with a high search engine ranking.

Popularity
The total volume of website traffic based the number of daily visitors to your website.

Search engine optimisation technology is designed to present quality web copy relevant to search words.  Our SEO copywriting, search engine optimisation services and writing skills offer you optimal opportunities to achieve top search engine ranking with major search engines.

Getting to the top of search page results takes time.  Typically, it may take 6 or more months for a new website pages to secure the coveted position on first page results.

To fast track the process and achieve top search engine ranking for your website, there are essential steps required to attract their attention...

• Confirm your website structure is built to search engine optimisation standards
• Seek SEO copywriting services from a qualified SEO copywriter for your website copy
• Use anchor links ideally based on your keywords to connect web pages
• Obtain external links to your website related to your products and services

Getting to the top of search engine ranking results is the first step.  Staying there is another.  You must be diligent to remain current with changes in technology, standards and industry terminology.  Your website is a living entity.  Nurture it often and be rewarded with excellent daily search results.

For more information, read about Search Engine Marketing.

The purpose of a quality search engine is matching search words with web pages to display the most relevant pages with the greatest importance.  If it were possible to pay for a higher search engine ranking, the relevance and value of search engine results would be diminished.  Ignoring the core purpose of the technology would spell doom for a search engine.

To protect the integrity of search results, you cannot pay to acquire a higher search engine ranking.  However, you can invest in paid advertising such as Google Adwords™ that appears alongside organic, unpaid search results.  Using this service for marketing online typically displays your ads under the heading Sponsored Links or in the upper right-hand corner of a web page.

The cost of a Google Adwords campaign may seem relatively expensive.  Considering that your business advertising appears alongside your largest competitors, it may be a worthwhile investment...especially for small business marketing campaigns with limited funds.  With proper research, training and a sensible approach to online marketing strategies, Google Adwords may be a viable option for you.

As SEO marketing experts and SEO copywriters, we have the writing skills to create targeted ads and landing page web copy to increase your sales conversion rate.

Some unscrupulous SEO consultants take advantage of the alleged ‘shroud of mystery’ that surrounds search engine optimisation services.  Do not be fooled by some of the incredible promises and claims to get your website a top search engine ranking within a matter of days.  Check their qualifications carefully.  Be suspicious of guarantees and promises that seem too good to be true.  Assure yourself that SEO experts and copywriters are knowledgeable and skilled in this specialty field.

Our company depends on repeat copywriting business from satisfied clients.  To earn your trust and confidence in our writing skills as SEO copywriters and SEO specialists, we do our homework.  Be assured that we deliver SEO copywriting services based on the latest search engine information available to achieve enviable search engine ranking for your keywords and phrases.  This assures ever opportunity for your website to appear on the top page of search results for your keywords and phrases.

One of the single most important challenges to attract a higher search engine ranking and visitors to your website is securing external links.

Sometimes called back links, these hyperlinks from other websites direct traffic to your web pages, typically the Home page.  The links provide readers with more details published on other websites about a topics of interest to them.  The more popular and interesting your web copy, the more external links you attract to your website pages.

With popularity comes a higher ranking for your site.  The more external links you attract from related websites with high search engine ranking, the greater the importance and benefit for you.

Search engine logic is simple.  The larger the number of quality links to your website, the more interesting and important your site must be to others.  This attracts the attention of search engines.  You are rewarded with a higher website ranking that continues to scale your web pages to the top of search results using smart search engine optimisation techniques.