FAQs Search Engine Optimisation (SEO)

Wikipedia™ defines search engine optimisation (SEO) as,  “...the process of improving the volume or quality of traffic to a website from search engines.”  SEO writing spawned an industry devoted to assisting businesses achieve top search engine ranking for their keywords and phrases.  SEO copywriting is a primary component of the process.

SEO copywriting is written and styled to maximise the chances of your website being displayed on the first page of search engine results.  An SEO copywriter influences search results by using keywords in a layout conducive to search engine crawls and indexing.

Keywords and phrases convey the subject and relevance of a website page.  Search engines such as Google™ look for the best match to search words entered in website browsers.  Web pages are listed in the displayed results based on the relevance of your keywords to search words.  You might say keywords are the ‘key’ to finding your products and services.

There are 3 essential copywriting components to secure top ranking in search results...

Relevance
SEO copywriting deployed using keywords, density and specific layout techniques

Importance
Attracting external hyperlinks complementary to your industry, products and services

Popularity
Increasing the volume of web traffic to your web pages

FAQs SEO Copywriting is intended as a primer for search engine marketing.  It is a complex topic that continually evolves as technology changes.  With an IT background that began in 1978, our Lead SEO Copywriter is actively involved in computer technology on many levels.  SEO copywriting and developing search engine strategies is crucial to secure and retain a top search engine ranking position.  As an SEO copywriter, he invests considerable time researching new web SEO developments.  Research is mandatory to write website copy that attracts the interest of website visitors and appeals to search engines.

Our SEO Copywriting services help you gain a competitive advantage in the web space.  To learn more about search engine marketing, Contact an SEO Copywriter.

Google™ is the most popular search engine.  It receives several hundred million queries each day.  Imagine if just a fraction of that traffic visited your website.

To capture your share of searches and increase the sales and profits of your business, you need to get your website found by search engines.  As SEO copywriters, our writing skills and Search Engine Optimisation service help you achieve top ranking results for your industry keywords and phrases.

Eventually, most search engines will find your website, crawl the web pages and index them.  To speed up the process, you may submit your URL (www.mycompany.com.au) to the big three: Google, Yahoo and Bing.

To submit your website URL to these search engines, click on each of the following...

• Google
• Yahoo
• Bing

Search engines use algorithms which are mathematical equations that determine your total search engine ranking based on individual page rank. The search engines assign a numerical weighting to each element of your web pages.  The weighting is generally determined by...

Relevance
The relevance of search words entered into a browser such as Google™ with your website keywords, phrases and web copy.

Importance
The number of external links to your web pages from related websites with a high search engine ranking.

Popularity
The total volume of website traffic based on the number of daily visitors to your website.

Search engine optimisation technology is designed to find quality web copy relevant to search words.  Our SEO copywriting, search engine optimisation services and writing skills help you achieve a top search engine ranking to get your website found and to increase your sales.

Getting to the top of search page results takes time.  For new websites, it may take 6 months to secure the coveted position on first page results.

To fast track the process and achieve top search engine ranking for your website sooner, essential steps are required...

• Confirm your website structure is built to search engine optimisation standards
   
• Seek SEO copywriting services from a qualified SEO copywriter for your website writing
   
• Use anchor links ideally based on your keywords to connect web pages
   
• Obtain external links to your website related to your products and services

Getting to the top of search engine ranking results is the first step.  Staying there is another.  You must be diligent to remain current with changes in technology, standards and industry terminology.  Your website is a living entity.  Nurture it often and be rewarded with excellent daily search results.

For more information, read about Search Engine Marketing.

The purpose of a quality search engine is matching browser search words with web pages to display the most relevant information.  If it were possible to pay for a higher search engine ranking, the relevance and value of search engine results would be diminished.

To protect the integrity of search results, you cannot pay to acquire a higher search engine ranking.  However, you can invest in paid advertising such as Google Adwords.™  Your ads appear alongside organic, unpaid search results.  When using the service for marketing online, your ad displays at the top or right side of the web page.

The cost of a Google Adwords campaign may seem expensive.  Considering that your business advertising appears alongside your largest competitors, it may be a worthwhile investment...especially for new websites and small business marketing campaigns with limited advertising funds.  With the proper research, training and sensible approach to online marketing strategies, Google Adwords may be a viable option for you.

As SEO marketing experts and SEO copywriters, we have the writing skills to create targeted ads and landing page web copy to increase your sales conversion rate.

Our company depends on repeat copywriting business from satisfied clients.  To earn your trust and confidence in our writing skills as SEO copywriters and SEO specialists, we do our homework.  Be assured that we deliver SEO copywriting services based on the latest search engine information available to achieve enviable search engine ranking for your keywords and phrases.

Keywords and phrases highlight the subject of a web page.  Simply stated, search engines analyse your web pages, index them and determine the most relevant keyword matches to search words entered in a browser such as Google.™

Your website pages are selected and displayed in listed results based on the matching relevance of your keywords to the search words.  You might say keywords are the ‘key’ to search engines finding your business, products and services.

Invest the time to select your keywords and phrases carefully or engage the services of an SEO copywriter to identify them for you.  Using keyword analysis software, some real ‘gems’ can be discovered to increase the selection of your web pages for display in top search engine rankings.

If you need help, consider our search engine optimisation services.  We invest in sophisticated software marketing tools to determine ideal website keywords, phrases and other SEO components for your business.

Attracting higher search engine rankings and qualified visitors to your website requires quality external links.

Sometimes called back links, these hyperlinks from other websites direct traffic to your web pages.  The links provide readers with more details from your website about topics of interest to them.  The more popular and interesting your web copy, the more external links you attract to your web pages.

With popularity comes a higher ranking for your site.  The more external links you attract from related websites with a high search engine ranking, the greater the importance and benefit for you.

The larger the number of quality links to your website, the more interesting and important your site must be to others.  This attracts the attention of search engines.  You are rewarded with a higher website ranking that continues to launch your web pages to the top of search results by using smart search engine optimisation techniques.