You are here:

Working Together for Successful Results

Collaborative efforts assure your expected outcome

You need copywriters that you enjoy working with to achieve a rewarding outcome.
You want copywriters who understand your business and what it takes to be successful.
You expect copywriters with the experience and knowledge to get the job done right.

Working together on copywriting and marketing strategies is important to us both. With collaboration, the chances of success are exponentially multiplied.

We want to establish an ongoing business relationship with you. To help us achieve our mutual goals, please read the helpful points of interest in the following section.

1. Getting started – The Copywriting Project Planner

You often work within an advertising and marketing budget. Typically, you have a deadline for project completion and it is crucial to get the results you want for a fair price. Fact finding is integral to creating copywriting that achieves the outcome you need. However, gathering details needed to start a project can be time consuming and stressful for some clients.

To simplify the task and make it more enjoyable for you, the ideal solution was developed ... the online Copywriting Project Planner. It saves time, helps us work smart and gets the information needed to prepare a fixed-price formal quotation for you. When you are ready to schedule your project, completing a Creative Writing Brief provides more facts about the assignment to assure a positive outcome.

2. Preparing a fixed-price quotation

The fixed-price quotation you receive is a comprehensive document. It contains the facts you need to make an informed decision about using our copywriting services.

Your quotation includes the following...

Total Project Investment
Scope of Work
Terms and Conditions

The quotation establishes an equal level of understanding between us about project cost and development.

Scheduling a copywriting project is easy...

Complete a Creative Writing Brief
Send us your deposit

Your project is scheduled with adequeste time for completion by your deadline or before. Visit the Payments page for payment options.

3. Value added services and search engine optimisation (SEO) copywriting

SEO website copywriting is a necessity to attract and sustain search engine attention. Without it, attaining a worthwhile search engine ranking for your website may be difficult.

Unlike normal copywriting, SEO copywriting services require skilled writing techniques using...

Keywords and Phrases
Keyword Positioning and Density
Web Page URLs
Web Page Titles
Web Page Descriptions

Keywords
Using specialised research software, a list of words and phrases are compiled that best describe your business, products and services. An average of 3 keywords and phrases are recommended for each web page.

As SEO copywriters, the phrases SEO copywriter and SEO copywriting are primary keywords for our website. To make the job of selecting ideal keywords easier, some clients on a tight budget prefer to use the online application Wordtracker. It is a fantastic cloud software tool with excellent instructional videos.

Web Page Titles and Descriptions
Keywords attract search engines. You might say they are the 'key' to finding your products and services. Page titles and descriptions attract visitors to your website. They are equally important.

The titles appear as bold text on a page of search results. The description is the smaller text that appears below the title. If readers are enticed by your listing, they click through to visit your website or specific page of interest.

The cost to create your web page names, titles, keywords and descriptions are included in your fixed-price quotation if these services are requested by you.

4. Lead time before your copywriting project begins

Much like your business, our workloads vary depending on the time of year and variable client demands. Normally, copywriting assignments and marketing campaigns start within 2 - 3 days. Some start sooner depending on the current assignment schedule.

Express Service may be an option for time critical deadlines if it does not affect commitments to other clients. Send us a request to check current lead times if your copywriting project is urgent.

5. Copywriting and review process

No job is too small and every client is important. We are committed to quality in every aspect of our work. We want you to achieve and maintain effective marketing strategies to grow your business beyond expectations now and in the future.

As work progresses on a majority of projects, it is important to keep you “in the mix.” At each stage of the copywriting process, drafts are emailed for your review and approval. The feedback you provide is essential to guide the work in your preferred direction.

The review and approval process assure the copywriting is perfect every time...

First Draft
The ‘personality’ and framework of the copywriting is established

Second Draft
First draft changes are added – the copywriting process progresses

Third Draft
Minor changes to the copywriting are added

Final Version
Minor changes to the copywriting are added

Drafts may be emailed to you as Microsoft Office 2007 or 2003 Word™ documents based on your preference. You add comments and changes directly in the document. Using your edits, the copywriting is polished to add the professional touch you expect.

Reviewing your drafts is an important aspect of the copywriting review process. By investing the time to read each draft, you help guide the direction and style of the words. You are encouraged to collaborate with your staff and co-workers for their input. Keep your deadline in mind to get your project delivered on time.

Sometimes, the first draft may be perfect. That is terrific for both of us and proves that we work well together. You undoubtly provided excellent information in the Creative Writing Brief you completed prior to project commencement. The more detailed and accurate the information supplied, the greater the possibility for fast, accurate and on-target copy.

6. Meeting your deadline date

Sometimes, your project may be extremely time critical. By applying ourselves to the project, it is guaranteed to get done on time and within your budget.

Meeting your deadline date is dependent on a number of factors...

Receipt of a completed Creative Writing Brief
Receipt of your deposit
Time needed to write your draft copies
Your response time for draft reviews and edits
Time to receive your final approval

7. Terms and Conditions - Privacy Policy

A link to the online version of the PRC Marketing Terms and Conditions is included with your fixed-price quotation.

The confidentiality of your personal data is critical. You have our assurance that your confidential affairs will not be shared without your written consent. Read our Privacy Policy for complete details.

8. Payment of copywriting services

When the work is completed and you approve it, a tax invoice is emailed for payment. The itemised invoice includes the account balance after your initial deposit.

Visit the Payments page to learn about invoice payment options and copywriting costs.